The adtech veteran behind Facebook, Twitter and Snapchat's growth in Asia introduces a new venture to help platforms scale ad revenue across India, Southeast Asia, and the Middle East.

In a move that reflects the growing focus on monetization infrastructure in Asia’s digital ecosystem, adtech veteran Akshay Mathur has launched Unpromptd, a new venture aimed at helping platforms scale revenue across fast-growing but operationally complex markets.

With over two decades in digital advertising, Akshay Mathur has been instrumental in launching and scaling platforms like Facebook, Twitter, Snapchat, Criteo and Outbrain across India and Southeast Asia. In leadership roles at Komli Media, SVG, Dentsu, and Tyroo, he built monetization strategies, expanded markets, and led on-ground teams.

“Partnerships today are about scale, depth, distribution, and technology. The strongest ones create long-term value and outlast markets and leaders,” says Akshay Mathur, Founder and CEO of Unpromptd. “We operate as an embedded extension of our partners’ monetization teams, with full accountability. Our focus is on driving revenue, building tech-enabled efficiencies, and freeing our partners to focus on product, growth, and innovation.”

Unpromptd partners with platforms that have an existing ad business and are looking to scale it in new or existing markets. Its model spans localized go-to-market strategy, end-to-end sales infrastructure, creative support, advertiser credit enablement, and management of regional billing, FX, and compliance. The company currently operates across India, Southeast Asia, and the Middle East and is actively expanding its partnerships across verticals such as AI-led commerce, OTT platforms, retail commerce and performance-driven platforms.

Industry forecasts from GroupM and Dentsu estimate that digital ad spend in Asia will surpass $45 billion by 2025, driven by mobile-first users, expanding digital infrastructure, and growing consumer demand. Yet despite this momentum, many platforms struggle to translate user scale into sustainable revenue. Challenges such as fragmented advertiser ecosystems, evolving compliance requirements, and limited operational capacity often hinder monetization at scale. With over 10 major languages and vastly different regulatory environments across key APAC markets, regional diversity adds another layer of complexity that global teams are often unprepared to manage.

“Asia has the numbers, the users, and the momentum,” says Mathur. “But success here depends on execution. That’s what we’re here to build.”

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