AI isn’t just generating content anymore. It’s running revenue workflows.

Over the last year, the conversation around AI has been dominated by prompts, copilots, and content tools. But in practice, something much bigger is happening. AI is quietly becoming the operational layer for marketing & sales.

This lumascape maps the systems that are:
• Running campaigns autonomously
• Optimizing media allocation
• Managing SDR conversations
• Executing enterprise deal desks
• Automating billing & revenue ops
• Enforcing brand safety & fraud controls

If a product doesn’t own a workflow, move money, influence allocation, or enforce governance it didn’t make the map. Built with a strong India/APAC lens, where operational complexity (language, regulation, billing, collections, scale) forces automation earlier than many Western markets.

The big shift isn’t content creation. It’s AI taking ownership of decisions and execution.